An analysis of the relationship between the hospitality culture and employees in China

According to Adelman et al. Before service management research by Bitner (1990); Kim (1985); King and Garey (1997), the influence of culture on employee services was not taken into consideration. Tsang (2011) pointed out that hotel culture has focused on research in China in recent years. Hotel culture is important for the hospitality industry as well as for employees. In addition, hotel culture has four elements: material culture, behavioral culture, spiritual culture, and normal culture. In this article, we will look at Intercultural challenges in China for doing business (Appendix 1) as an example for analyzing culture. At the same time, China and the United States will also evaluate cultural comparison. Thereafter, recommendations are made based on the case, and several important recommendations concerning the global business are offered. On the other hand, globalization will help create opportunities for global cooperation. On the other hand, it created problems due to many prob lems and cultural differences, which ultimately resulted in failure. Therefore, organizations need to pay attention to this problem. Generally, there is a big gap in cultural issues between Western European countries and China. As China participates in the WTO and holds the Olympic Games in 2008, the relationship between China and the West in politics, economics and culture will become closer and closer. There is no doubt that etiquette plays an important role in this process. In China and the West there are different understandings of the definition of etiquette. The Chinese believe that etiquette is a common standard of action that all members must comply, so the purpose is to maintain ordinary social life order. In ancient China, famous philosophers believed that etiquette is the principle of dealing with relationships between humans and supernatural creatures, human beings, ghosts, and humans. There are also a lot of English etiquette, so we need to understand the difference bet ween Chinese and Western culture.