Nike Corporation Case Study Example | Topics and Well Written Essays - 750 words

Nike Corporation - Case Study Example Founded in the year 1972 by a man named Philip Knight who is the co-founder and the Chairman today and by Bill Bowerman both set out with a dream and that has gradually taken the shape of reality. Nike has its head quarters situated in the United States of America and to be more specific it is situated in Beaverton, Oregon. The word Nike has been adapted and taken from the word Nike which was the name of a Greek Goddess of Victory. Nike today has many product lines each of which cater to different sports and sport areas, names such as Nike golf, Nike pro, and Air Jordan are just a few of the lot. And these names are also vastly known as trusted when it comes to the various products that are manufactured and marketed under them. Nike is one company that produces a very widespread range of sports equipment. The first ever products that Nike produced were shoes that could be used as track running shoes and shoes that could be used to play basket ball. Once that started going well they began manufacturing different kinds of sports wear such as jackets and trousers for tennis, football, and cricket etc. Nike belongs to the sportswear and sports equipment manufacturing industry and when it comes to athletic shoes, apparel and other sports equipment it is known to one of the major American suppliers. Nike currently has factories in many countries come of which are China, Taiwan, India, Turkey and Pakistan etc, and to date has about 500 factories working at manufacturing their products. The biggest rivals of Nike currently in the market of sportswear and sports equipment are quite a lot as Nike is seen as a threat to many sports and even some fashion brands but the leading rivals are Reebok which came along in the year 1980. After that the advent of Adidas brought its own level of threat and the rivalry increased for Nike. The board of directors for Nike contains people such as Mark Parker, Timothy D. Cook and Jill Ker Conway. CURRENT SUCCESS STATEGY: The story behind or the reason behind Nike being such a successful company is embedded in its marketing strategies. Besides the advertisement and promotions of its many products there has always been deep focus by the heads of this company on the following details which has lead to it being the leading brand name today. Pricing is one of those details the price of Nike products has always been higher than that pf competitors, its products have always been kept to go with the changing trends and are always upgraded to fit new profiles and the new generation. Placement of sales outlets has been another key detail that has helped. And last but not least the advertisement of its products being shown and made in different times and languages to accommodate their consumers with full understanding and satisfaction guaranteed. That all combined with its catchy brand slogan "just do it" gives the consumer a reliable, trendy and durable product